Dr Andrea Geurin is the Acting Director for the Institute for Sport Business at Loughborough University London, where she also serves as the Programme Director for the MSc in Sport Marketing. She has researched and published extensively on the topics of sport communication and marketing, specifically focusing on athletes’ and sport organisations’ use of social media, as well as media portrayals of athletes of differing race, gender and nationality. Her research has appeared in over 60 peer-reviewed academic journal articles and book chapters and she has published three books, the most recent being the third edition of Strategic Sport Communication. Dr Geurin was named a North American Society of Sport Management (NASSM) Research Fellow in 2015, an award recognising her outstanding research contributions in the field of sport management. In 2019 she was named the Outstanding Alumnus at her high school alma mater in Indiana and delivered the commencement address to the graduating class. She has worked in faculty roles at universities in the United States, New Zealand and Australia. Prior to earning her PhD from Indiana University in 2008, she served in public relations and marketing roles at two US sport national governing bodies and a professional motorsports team based in Chicago.


Erin learnt to row as a junior in 2007, representing Scotland for 3 consecutive years before beginning her studies in Business at Robert Gordon University. Erin was President of the University rowing club for 4 years, developing a professionalised programme in that time and employing a Head Coach to the joint programme between two Universities in Aberdeen. Upon completion of her MSc, Erin was employed as the Club Support Manager at Scottish Rowing where she currently works in developing and progressing rowing throughout Scotland.


Ethan is a passionate campaigner across a range of equality issues and has extensive public affairs experience working with financial services including retail banking, insurance and audit. Most recently, he led government relations and public affairs at one of London's fastest growing FinTechs and has previously worked in communications and government relations roles at the most senior levels of financial services and government.

Ethan is the founder of the award winning campaign group, FreedomToDonate, which recently secured and launched a world-leading policy for gay and bisexual men, allowing more people than ever before to safely donate blood.

He also founded the professional network, InterComms, which brings LGBTQ+ professionals together and promotes equality and inclusion in the workplace across the communications industry. Ethan has personally advised dozens of small and large communications agencies on their approach to D&I and internal communications.

Educated at King's College London, Ethan holds a degree in Hispanic Studies and focussed on socio-economic and political modules during his time studying there and at Pompeu Fabra University, Barcelona.


Steve discovered rowing whilst at school in Nottingham and instantly fell in love with the sport. He went onto compete for Leeds University and various clubs around the UK, finally settling in the capital and joining London Rowing Club where he won three national titles. After an early career in FMCG sales and marketing, Steve decided to follow his passion and became a full-time Coaching and Development Officer in rowing with Wandsworth Borough Council. This set him up to write the plan and subsequently open Fulham Reach Boat Club in 2014. FRBC has since gone on to shake up the delivery of grassroots rowing in the UK and now operates across 14 state schools, five prisons, has over 200 members from the local community as well as delivering courses to tackle ‘Holiday Hunger’ for students receiving free school meals. FRBC was also recognised in the 2020 British Rowing awards as Club of the Year and Project of the Year for their work with the Prison Service.


Learning to row in 2012 at the University of Edinburgh as a student, lightweight sculler Maddie Arlett made her debut with the GB Rowing Team senior squad at the 2017 World Cup regatta in Belgrade. She won bronze in Belgrade before returning to the squad in the lightweight quad for the third World Cup, winning silver. Maddie re-joined the crew and competed at the World Championships in Sarasota-Bradenton, finishing fifth. In 2019 Maddie won bronze in the lightweight single scull at the World Rowing Championships in Linz, Austria. On the domestic stage Maddie held the British Championships U23 lightweight double scull title for three consecutive years, also holding a course record at Henley Women’s Regatta. Maddie continues to train as a part of Team GB as performance athlete and provides invaluable insight on what it means to be a high performance athlete


Grant is a UK digital/eCommerce officer at Societe Generale Corporate & Investment Bank and co-founder of the London Otters Rowing Club.

He joined Societe Generale in December 2013 supporting the design and development of the SG Markets Execution Platforms across all Asset classes. With additional focus on Digital Transformation, Grant has been involved in the application of emerging technologies across SG Markets.

He graduated from Nelson Mandela Metropolitan University in Accounting, Mathematics, and Industrial/Organisational Psychology. He has 20yrs experience coaching rowing (beginner to provincial level) across various schools, universities and clubs. He also won gold in the Mens Open 8+ at the 2018 Paris Gay Games.